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If you’re running a start-up or a smaller company, your marketing budget may be small to non-existent, and yet you have ambitious growth plans. You’ll, therefore, be looking for smart ways to develop your business using social media channels, content marketing, remarketing or marketing automation for example.

Increasing numbers of businesses are turning to an alternative which offers them greater control in the selection, configuration, modification, operation, and maintenance of their Enterprise Resource Planning platforms: open source ERP.

Marketing is an evolving skill but certain principles remain regardless of whether we are knocking on doors or picking up the phone or creating digital content for distribution on our social media channels.

An Enterprise Resource Planning (ERP) project can be a major undertaking – one that may be made or broken by an organisation’s choice of the software that backs it up.