Privacy Policy – Data Protection

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offering and the related websites, features and content, as well as external online presence, e.g. our social media profiles (hereinafter collectively referred to as “online offer”). With regard to the terminology used, e.g. “Processing” or “Responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Controller

metas GmbH

Am Nossbacher Weg 2

53179 Bonn, Germany

E-Mail:info@metasfresh.com

Managing Directors: Norbert Wessel und Mark Krake

Link to imprint page: https://metasfresh.com/en/impressum/ 

Data Privacy Officer Contact: Daniela Hoffmann ( privacy@metasfresh.com )

Types of processed Data:

–        Inventory data (e.g., names, addresses).

–        Contact information (e.g., e-mail, phone numbers).

–        Content data (e.g., text input, photographs, videos).

–        Usage data (e.g., websites visited, interest in content, access times).

–        Meta / communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we collectively refer to the affected persons as “users”).

Purpose of processing

–        Provision of the online offer, its functions and contents.

–        Answering contact requests and communicating with users.

–        Safety measures.

–        Reach Measurement / Marketing

Used terms

“Personal data” means any information relating to an identified or identifiable natural person

(hereinafter the “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term goes far and includes virtually every handling of data.

“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional Information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you about the legal bases of our data processing. Unless the legal basis in the data privacy statement is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.

Security measures

We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the cost of implementation and the nature, scope, context and purposes of processing as well as the risks of varying likelihood and severity for rights and freedoms of natural persons, and we shall implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk.

Measures include, in particular, ensuring the ongoing confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure and ensuring their availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 GDPR).

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission you have consented (e.g. if a transmission of the data to third parties, e.g. to payment service providers, is required to fulfill the contract in accordance with Art. 6 (1) lit. b GDPR), on the basis of a legal obligation or on the basis of our legitimate interests (e.g. the use of agents, web hosting services, etc.).

If we commission third parties to process data on the basis of a so-called “contract processing contract”, this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. Therefore, the processing is done e.g. on the basis of specific guarantees, such as the officially recognized assessment of an adequate level of data protection according to the EU (e.g. for the U.S. through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subjects

You shall have the right to obtain from the controller confirmation as to whether or not personal data concerning yourself is being processed, and, where that is the case, access to the personal data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR, you shall have the right to have incomplete personal data completed or to obtain the rectification of inaccurate personal data concerning yourself.

In accordance with Art. 17 GDPR, you shall have the right to obtain from the controller the erasure of personal data concerning yourself without undue delay or, alternatively, to obtain from the controller restriction of processing of those data in accordance with Art. 18 GDPR.

You shall have the right to receive the personal data concerning yourself, which you have provided to us, in accordance with Art. 20 GDPR, as well as request their transmission to other controllers.

Furthermore, you shall have the right to lodge a complaint with the supervisory authority in accordance with Art. 77 GDPR.

Right to withdraw consent

You shall have the right to withdraw your given consent at any time with effect for the future in accordance with Art. 7 (3) GDPR.

Right to object

You shall have the right to object at any time to future processing of personal data concerning yourself in accordance with Art. 21 GDPR. The objection can be made in particular where personal data are processed for direct marketing purposes.

Cookies and right to object to direct marketing

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term “permanent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person who manages the online offer (otherwise, if it is only their cookies, this is called “first-party cookies”).

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general contradiction to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.

Deletion of data

The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That The data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, relevant for taxation Documents, etc.) and 6 years in accordance with § 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).

According to legal regulations in Austria the storage takes place especially for 7 years according to § 132 paragraph 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Agency Services

We process our customers‘ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g. as part of the evaluation and performance measurement of marketing measures). We do not process special categories of personal data unless these are part of commissioned processing. This includes our customers, prospects, their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 para. 1 lit. b GDPR (contractual services), Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimisation, safety measures). We process data which are necessary to justify and fulfil the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary within the framework of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements for order processing pursuant to Art. 28 GDPR and process the data for no other purposes than those stipulated in the order.

We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of storing the data is checked every three years; in the case of statutory archiving obligations, the data is deleted after their expiry (6 years, in accordance with § 257 Paragraph 1 HGB, 10 years, in accordance with § 147 Paragraph 1 AO). In the case of data disclosed to us within the scope of an order by the customer, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Contractual Services

We process the data of our contractual partners and interested parties as well as other clients, customers or contractual partners (uniformly referred to as “contractual partners”) in accordance with Art. 6 (1) lit. b GDPR in order to provide them with our contractual or pre-contractual services. The data processed, the nature, scope and purpose and necessity of their processing are determined by the underlying contractual relationship.

The processed data basically include stock and master data of the contractual partners (e.g., names, addresses, etc.), as well as the contact data (e.g., e-mail addresses, telephone numbers, etc.), the contract data (e.g., services used, Fees, contract contents, contractual communication, names of contact persons, etc.) and payment details (e.g., bank details, payment history, etc.).

We generally do not process special categories of personal data unless these are part of commissioned or contractual processing.

We process data which are necessary to justify and fulfil the contractual services and point out the necessity of their disclosure where it is not evident for the contractual partner. Disclosure to external parties only takes place if it is necessary within the framework of a contract. When processing the data provided to us within the scope of a contract, we act in accordance with the instructions of the client and the legal requirements.

As part of the use of our online services, we store the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims in accordance with Article 6 para. 1 lit. f GDPR or there is a legal obligation in accordance with Article 6 para. 1 lit. c GDPR.

The data is deleted if the data for the fulfillment of contractual or legal duties of care and handling of any warranty and similar obligations is no longer required, with the necessity of preserving the data every three years is checked; otherwise the statutory storage obligations apply.

Administration, financial accounting, office organisation, contact management

We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process in the course of rendering our contractual services. The processing principles are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving, that is, tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. We generally store this majority of company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, customer and user requirements, we analyze the data we have on business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the persons affected include customers, prospects, business partners, visitors and users of the online offer.

The analyzes are carried out for the purpose of business analysis, marketing and market research. In doing so, we can display the profiles of the registered users with indications e.g. to consider their purchase transactions. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.

If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend provisions are created anonymously if possible.

User Registration

Users can optionally create a user account. As part of the registration, the necessary mandatory information is communicated to the users and the data entered during registration will be used in accordance with Art. 6 para. 1 lit. b. GDPR for the purpose of providing the user account. The processed data include in particular the login information (name, password as well as an email address). The data entered during registration will be used for the purpose of using the offer.

Users may be informed by email about offer or registration-related information, such as changes in the scope of the offer or technical circumstances. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for statutory reasons. It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

In the context of the use of our registration and registration functions as well as the use of user accounts, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Get profile pictures from Gravatar

We use the service Gravatar, Automattic Inc. 60 29th Street #343. San Francisco, CA 94110, USA, within our online offering and specifically on the blog.

Gravatar is a service that allows users to log in and submit profile pictures and their email addresses. If users with the respective e-mail address on other online sites (especially in blogs) leave posts or comments, so their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address communicated by the users to Gravatar is transmitted encrypted in order to check whether a profile is stored for it. This is the sole purpose of sending the e-mail address and it will not be used for other purposes, but will be deleted afterwards.

The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR, because with the help of Gravatar we offer the post and comment writers the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar has learned the IP address of the users, as this is necessary for communication between a browser and an online service. For more information about Gravatar’s collection and use of data, see the Automattic Privacy Notice: https://automattic.com/privacy/.

If users do not want a user picture linked to their email address on Gravatar to appear in the comments, they should use a non-Gravatar email address to comment. We also point out that it is also possible to use an anonymous or even no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our commenting system.

Contact

When contacting us (for example, by contact form, e-mail, telephone or via social media) the information of the user to process the contact request and its processing in accordance with Art. 6 para. 1 lit. b) GDPR is processed. User information can be stored in a Customer Relationship Management System (“CRM System”) or comparable request organization.

We delete the requests, if they are no longer required. We check the necessity every two years. Furthermore, the legal archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletter contains information about our services and us.

Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. This means, after registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged

Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter for personal address.

The dispatch of the newsletter and the associated performance measurement is based on the consent of the recipient pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in connection with Art. § 7 para. 2 Nr. 3 UWG or, if a consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lit. f) GDPR in connection with Art. § 7 para. 3 UWG.

The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and also allows us to prove our consent.

Termination / Revocation – You may terminate the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them to provide prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.

Newsletter – Mailchimp

The dispatch of newsletters takes place via the shipping service provider “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can review the data privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is protected under the US-EU Data Protection Agreement “Privacy Shield” and is thus committed to comply with EU data protection regulations (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The use of the shipping service provider is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and a contract processing agreement pursuant to Art. 28 para. 3 S. 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of shipping and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

Newsletter – Statistical Survey and Analysis

Included in the newsletter is a so-called “web-beacon”, i.e. a pixel-sized file which is retrieved from our server when the newsletter is opened or from its server in the case of the use of a mailing service provider. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.

This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our desire nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the statistical evaluation is unfortunately not possible. In this event, it is required to terminate the entire newsletter subscription.

Hosting and Email Services

The hosting services we use are for the purpose of providing the following services: infrastructure and platform services, computing capacity, storage and database services, security and technical maintenance services we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f GDPR in connection with Art. 28 GDPR (conclusion of contract processing agreement).

Collection of Access Data and Log Files

We, or our hosting provider, collect personal data on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR data on each access to the server on which this service is located (so-called server log files). The access data include the name of the accessed website, file, date and time of access, transferred data volume, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (previously page visited), IP address and the requesting provider.

Log file information is used for security reasons (e.g. to investigate misuse or fraud). for a maximum of 7 days and then deleted. Data whose further storage for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags through one interface (including, for example, Google Analytics and other Google marketing services in our online offering). The tag manager itself (which implements the tags) does not process users’ personal data, refrence is made to the following information about Google’s services. Usage Policy: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

For more information about Google’s data usage, recruitment and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners/ (“Data Usage by Google when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Use of data for promotional purposes”), http://www.google.com/settings/ads (“Manage information Google uses to show you ads”), http://www.google.com/ads/preferences/ (“Determine which advertisement Google shows you”) and Google ad settings (https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymised after 14 months.

Google Universal Analytics

We use Google Analytics in the design as “Universal-Analytics”. “Universal Analytics” means a process of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”).

Targeting with Google Analytics

We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services only to those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products that are determined through the visited websites), that we submit to Google (so-called “remarketing” or “Google Analytics audiences”). With Remarketing Audiences, we also want to make sure that our ads meet the potential interest of users.

Google AdWords und Conversion-Messung

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. GDPR).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use Google’s online AdWords marketing tool “AdWords” to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a suspected interest in the ads. This allows us to more specifically display ads for and within our online offering so that we only present ads to users that potentially match their interests. If, for example, ads are shown to a user for products he’s been looking for on other online offers, this is called remarketing.

For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a Google code and so-called (re-)marketing tags (invisible graphics or code, also known as “Web beacons”) will be incorporated into the website. With their help, an individual cookie, i.e. a small file is saved to the user’s device (instead of cookies, comparable technologies can also be used). In this file is noted which websites the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offering.

Furthermore, we receive an individual “conversion cookie”. The information obtained through the cookie is used by Google to generate conversion statistics for us. However, we only learn about the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. We do not receive any information that personally identifies users.

The data of the users are pseudonym processed within the Google advertising network. That means, Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That means, from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the United States.

For more information about Google’s data usage, recruitment and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners/ (“Data Usage by Google when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Use of data for promotional purposes”), http://www.google.com/settings/ads (“Manage information Google uses to show you ads”), http://www.google.com/ads/preferences/ (“Determine which advertisement Google shows you”) and Google ad settings (https://adssettings.google.com/authenticated).


A/B Testing mit Google Optimizer

We use Google Optimizer in A/B Testings to understand how changes to the website affect its use. Only pseudonymous data of the users are processed.

Online Presence in Social Media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our Privacy Policy, we process users’ data as long as they communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.

Integration of Services and Contents of Third Parties

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. f. GDPR), within our online offerings, we make use of content or services offered by third-party providers in order to provide their content and services, such as include videos or fonts (hereinafter collectively referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer. They can also be connected to information from other sources.

Vimeo

We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy.

We point out that Vimeo can use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=en) or Google’s data usage settings for marketing purposes (https://adssettings.google.com/.).

Google Fonts

We incorporate the fonts (“Google Fonts”) provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.