ERP is first and foremost a process – one which software and technology were created to streamline and facilitate. And if you don’t understand and structure the underlying process correctly, then the issue of software becomes largely academic.
Clever businesses have always understood the importance of customer retention. While winning new clients is essential for growth and long-term security, existing customers already have a track record of buying your products and services – they appreciate your brand. It is, therefore, unsurprising that it costs up to seven times more to win a new client than it does to retain one. Retaining clients for longer while maximizing their spend means improving customer lifetime value.